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Mentality and Mechanisms of Choosing Reactions to Sense Interpretations
Besides similarity in interpreting a certain situation, behavioral adequacy for this situation in terms of society norm of this mentality is obviously another criterion for belonging to one mentality. Basically, we subconsciously assess the adequacy of a person's behavior from the standpoint of these conventional norms. If the variants of adaptive behavior are "expected", so to say, predictable for most group members, that person is identified as a "bird of the same feather". Otherwise, he is considered "an alien". Perceptional attitudes, conditions and urgent motives naturally determine our reactions and possible behavior.
The interpretations themselves are not an externally implanted abstraction, but they are reactions detected and fixed by corresponding attitudes. The essence of adaptation is a safe and timely satisfaction of an individual's needs under specific conditions. So, interpretations, alongside their meaning, acquire a sense for the individual in their correlation with requirements.
Identifying mentality-specific meanings in his environment, an individual describes his environment (objects) through them, treating them as means to satisfy his urgent requirements. Thus he defines their sense for himself. As far as the value of means of satisfying the needs, varies in every environment, they can be rated by priority for each type of conditions. The choice of the best means to satisfy a need is a motive. It is the motive that determines the value of different means (objects) of actualizing a need in specific conditions.
The motive direction for a specific mentality is determined through a desirability gradient (directed at maximum) for a certain class of objects in conditions selected. As far as the meanings of each object are revealed through integral semantic units represented in them to a different degree, we can define the contribution of each category to desirability or the object's rating as a means of satisfying a requirement. Therefore, for each mentality and conditions we can construct a categorial description of an ideal subject required.
However, for social forecasts to be realized it is important to know the quantitative categorial description of the object and weight of these categories in the motive rating, as well as rigidity or stability of this weight. Different rating components can definitely have a different degree of resistance to outside influence. Ignoring this circumstance results in the fact that traditional sociological ratings are actually degenerating into continuous monitoring of society without any hope to create a more or less reliable forecasting model.
Semantic Analysis procedure offered in this publication tries to consider all these moments and present its solution variant for the problem of qualitative and quantitative estimation of mentality with the possibility of its subsequent modeling.
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