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Defining the Motivational Vector
A fragment of real research is presented below.
Fig. 1 Defining the Motivational Vector
Had we studied the situation with goods
marketing promotion, it would have been obvious that resources wasted
on the third product's advertisement would have been much smaller than
those wasted on the first one. Assuming that
Therefore:
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and 
here are 
-th and 
-th categories;
are estimation vectors corresponding to subjects 1.3.4;
is a motivational vector (for the first ranging condition
- "possibility of an intimate relationship"); 
are the corresponding ratings of research subjects. As seen
from Fig. 1, in spite of a greater rigidity (stability) degree of the
first subject, the third subject's rating is greater due to better orientation
in 
is an angle
between vector 
and vector 
. 
. So, the
ratio of efficient to inefficient advertisement costs would be calculated
from the correlation: 
. It is natural that launching of
any commercial without preliminary testing will inevitably effect in waste
of investment related to 