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Research Results
The major result of any research conducted with this method is the description of the "motivation vector" represented in categories that are easily interpreted in conventional terms. The second important research result is determining the proximity of subjects to the direction of the motivational vector, which specifies their rating (desirability), alongside research subject rigidity, as means of satisfying an existing requirement under given conditions.
As it was noted above, initial data of the relevant research is stored in the database, and serves a ground for modeling of perception and evaluation mechanisms concerning different objects within a studied mentality. Since most significant (rigid) components of a social mentality are practically unchangeable within a life-span of one generation (which has been proved by a number of authors, starting with N. Machiavelli), the estimates received for specific phenomena will be valid throughout that period, as a minimum.
Traditional marketing and sociological surveys presuppose the evaluation of a current state by average values, and on receiving results they are stored in archives never to be used in forecasting. All the following studies are actually reduced to testing the identity of the same mentality within the same problem area, which results in sharp increase of research expenses and does not allow one to interpret the sense of stated priority shifts. The method proposed is free from the above faults of traditional researches, while it does not report the present situation, but it models it on the basis of database collected. Hence the possibility of predicting perception and desirability evaluations for new subjects, on the basis of the database.
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